South by Southwest (SXSW) is an influential annual gathering of festivals and conferences held in Austin, Texas, each March, establishing itself as a cornerstone event in the creative and tech industry calendars. Since its founding in 1987 by a group of visionaries from the Austin Chronicle, SXSW has evolved from a regional music festival into a global phenomenon encompassing film, interactive media, and more recently, education (SXSW EDU) and international expansion with SXSW Sydney. The event is celebrated for its ability to launch careers, introduce disruptive technologies (Twitter and Foursquare gained initial traction here), and foster crucial discussions about the future of various disciplines.
Spanning several days, SXSW transforms Austin into a vibrant hub of discovery, learning, and networking, offering an immersive experience with thousands of sessions, screenings, concerts, and exhibitions. Secure your access to this comprehensive experience and witness the forefront of innovation.
AI pioneer Dr. Aris Thorne has been announced as the first keynote speaker for the March 2026 conference in Austin, focusing on the future of creative industries.
Over 400 sessions selected through the community voting platform, PanelPicker, have been officially added to the SXSW 2026 Conference program.
Filmmakers are reminded that the final deadline to submit projects for the 2026 SXSW Film & TV Festival is October 15, 2025.
The initial list of showcasing artists for the SXSW Music Festival 2026 is set to be released to the public in early October.
With the event just weeks away, SXSW Sydney has published its complete schedule of speakers, sessions, and music showcases for its October 2025 edition.
Tech startups have until November 10, 2025, to apply for the prestigious SXSW Pitch competition, a key event for global innovators.
Following its successful debut, SXSW London has confirmed it will return in June 2026, with initial programming themes now available.
Attendees are encouraged to purchase their badges before the September 26, 2025 deadline to secure the lowest rates for the Austin event.
Frequently asked questions about purchasing tickets