Peso Pluma, the alter ego of Hassan Emilio Kabande Laija, has established himself as the main catalyst for the global explosion of Mexican music. Originally from Zapopan, Jalisco, his artistic approach fuses the traditional narrative of corridos with the cadence and production of trap, hip-hop, and reggaeton, creating the distinctive sound of corridos tumbados. This innovative approach has turned him into a cultural phenomenon that transcends borders and generations.
His rise was meteoric, fueled by viral hits like "El Belicón" and key collaborations with artists like Natanael Cano. However, it was "Ella Baila Sola," his duet with Eslabón Armado, that broke all barriers, becoming the first Mexican music track to dominate global charts and reach the top 10 of the Billboard Hot 100. This milestone was not an isolated event; his album "Génesis" (2023) received critical acclaim and a Grammy Award, proving his consistency and artistic vision. His follow-up, "Éxodo" (2024), continued his sonic exploration with high-profile collaborations.
Attending a Peso Pluma concert is to witness a definitive musical experience. His tours are characterized by spectacular production, with immersive stages and a setlist that ranges from his rawest corridos to his forays into reggaeton. The energy he projects on stage, alongside his band, creates a vibrant atmosphere that deeply connects with a massive and diverse audience, solidifying each performance as an unmissable event.
Peso Pluma tops the list of finalists for the 2026 Billboard Latin Music Awards with 17 nominations, including major categories like Artist of the Year and Top Latin Album of the Year for "Dinastía."
Peso Pluma's North American tour, "Dinastía by Peso Pluma & Friends," has been a resounding success, featuring a revamped production and special guest appearances.
The Mexican artist has announced a new run of U.S. arena dates for 2026, titled the "Dinastía by Peso Pluma & Friends Tour," tied to his collaborative album with his cousin Tito Double P.
The release of his double album "Éxodo" in 2024 showcased the artist's ability to mexticket traditional corridos and collaborate with hip-hop and reggaeton figures like Cardi B and Anitta.
The singer proved his global star status at TikTok's first-ever global music event, performing hits like "Ella Baila Sola" and "Lady Gaga" for thousands of fans.
The first concerts of the tour have revealed a setlist that mixes songs from the "Dinastía" project with the major hits that have defined Peso Pluma's career, such as "AMG" and "QLONA."
At the 66th Annual Grammy Awards, Peso Pluma won the award for Best Música Mexicana Album for his acclaimed record "Génesis," marking a milestone in his career.
As part of his expansion in the industry, the artist founded his own label, Double P Records, through which he released his album "Génesis," aiming to promote new talents in the genre.
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